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How to get the Perfect Fit when Buying Clothes Online

Posted on March 28 2016

I operate an online store and boutique store for fashion apparel.  I am often told by customers that they prefer to buy in-store so they can "try-on" before buying.  However this not always an option for busy customers who don't have time to navigate store isles or to try on clothes with children in tow.  

The Perfect fit is achievable without trying it on first.  All you need is a few simple numbers - - your measurements.  By calculating your measurements ahead of time and shopping with sellers that provide exact measurements on their product pages you can be confident in a perfect fit with each order.  

The following is a guide as to how to measure yourself as well as some facts about the apparel industry:

 FACTS:

  • Clothing fit varies between Brands and Sizes.  
  • Sizes can vary between Seasons within the same Brand
  • Generic Size Charts by Brand mostly do not represent the actual measurements of the garments they represent.
  • Most Online Retailers do not include "exact" measurements of each garment / size.  
  • Returns are disappointing and a hassle, even when they are Free.
  • Discount Divas includes exact measurements in their product pages, per garment and size.

Get the Perfect Fit at

www.thediscountdivas.com

  • Discount Divas does not use generic/stock size charts which can often be off depending on the style of a garment.  
  • Discount Divas wants customers to be able to order the correct size the first time. 
  • Discount Divas hand measure every garment and include these measurements in the product page so the customer can better assess which size to order.  

How to Measure:

Womens

Bust: Measure around the widest section of bust line.

Waist: Natural Waist vs Waistband

Natural Waist: Measure around above the belly button (on pants and skirts this measurement will differ from the actual measurement of the waistband which is what will be listed on the product page)  

Many brands size their bottoms by the “expected” Natural Waist measurement.  For example:

A pair of jeans may have a size marked as 27", but the actual waistband may measure at 30”.  The reason is that the jeans were designed to fit a person with a 27” Natural Waist, but since the jeans are low or mid rise they will sit at or below the belly button which is lower than the natural waist.  The waistband accounts for the curvature of the hips at that lower point on the torso for a perfect fit.

Waist (Waistband): On pants this will be the measurement of the actual waistband of the garment.

Rise: This is the measurements from the crotch seam to the top of the waistband – use this measurement to determine how high the pants will sit on your hips / waist.

Inseam: Measurement from crotch seam to hem (this is the best method to measure how long shorts or jeans will be on the wearer.  The total length (outseam) can be calculated by adding the Rise and Inseams Measurement.

Hips / Hem Opening: 

Hips -  On bottoms measure around hips at the widest point.  This measurement will be taken around at the base of the zipper fly.

Hips/Hem Opening -  On tops this will be the opening width of the hemline.

Length: Measurement from shoulder to hem of a dress or top.

Mens

Chest: Measurement around from armpit to armpit.

Neck: Circumference of Neck Opening

Sleeve: From center back neck over shoulder to end of sleeve / May be armpit to end of sleeve but this will be stated if this measurement is used.

Length: From Shoulder to Hem

Waist: Natural Waist vs Waistband

Natural Waist: Measure around above the belly button (on pants this measurement will differ from the actual measurement of the waistband which is what will be listed on the product page)  

Many brands size their bottoms by the “expected” Natural Waist measurement.  For example:

A pair of jeans may have a size marked as 34in, but the actual waistband may measure at 36”.  The reason is that the jeans were designed to fit a person with a 34” Natural Waist, but since the jeans are low or mid rise they will sit at or below the belly button which is lower than the natural waist.  The waistband accounts for the curvature of the body at that lower point on the torso for a perfect fit.

Waist (Waistband): On pants this will be the measurement of the actual waistband of the garment. 

Rise: This is the measurements from the crotch seam to the top of the waistband – use this measurement to determine how high the pants will sit on your waist.

Inseam: Measurement from crotch seam to hem (this is the best method to measure how long shorts or jeans will be on the wearer.  The total length (out-seam) can be calculated by adding the Rise and Inseams Measurement.

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